Our organization was born as a concept in the beginning of 2008, we have discovered that the disadvantages of modern industry has far surpassed its advantages.The toll on the small communities has been very heavy. Their crafts, from which they earn their living, have been nearly destroyed by the high-quantity, low-quality mass-produced products, and the few who managed to continue working found the markets closed because of the flood of such products.
More and more the world is loosing the human touch from the products, there was a time when each product was unique and one of its kind, thus people were appreciative and happy with the few products available because of the high quality and uniqueness.
Gerald Sheppard who builds guitars explains the difference eloquently :
I believe there are four primary areas by which we should evaluate the quality of an instrument. They are tone, playability, durability, and beauty. Each of these areas is addressed by the larger manufacturers; but in order to sell to a broad range of buyers, they must make trade-offs on the design of their models. Most guitars are "one size fits all" designs. Size, gender and personal preference of the guitarist are handled from a general point of view.I build to meet the specific needs (and wants) of my customers.
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Hand-built guitars are often referred to as ultra-high quality instruments. There are many quality mass-produced guitars, but mass production does not allow instruments to be built with the quality and care that is possible when building an instrument by hand.
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Individuals or very small groups of people who are considered luthiers in the truest sense of the word know their craft thoroughly. This includes the development and use of hand tools and an understanding of the physical and sonic properties of the materials they use. Luthiers incorporate this knowledge into each unit. They see each guitar as a group of related components. Each part is chosen with consideration of its impact upon tone, playability, durability and beauty. Assembly line workers build mass-produced instruments. The loyalty, love and care for each unit is often non-existent. It's just a job.


